Travel Discovery App
SightMark is a mobile app designed to help travelers and discover meaningful locations through map exploration, social discovery, and saved planning tools.
Users can explore places on an interactive map, browse a curated discovery feed, and save locations for future trips.
UX/UI Designer
• Wireframing
• Visual Design
• Mobile App Design
• User Flows
Many travel apps focus heavily on searching for specific places, but they do not support the exploratory way people often discover destinations.
Key Challenges:
• Users struggle to discover interesting locations organically
• Map tools can feel cluttered or difficult to navigate
• Saving and organizing locations is inconsistent across apps
• Discovery features rarely connect seamlessly with map exploration
Design Challenge:
How might we create a travel discovery experience that allows users to explore locations visually, move easily between discovery and map exploration, and save places for future planning?
Understanding the User Journey:
Mapping the user journey helped identify how users move from discovering a place to saving it for later.
Key Flow:
1. User opens the discovery feed
2. Selects a location card
3. Views location details
4. Decides whether to save the location
5. Explores nearby locations on the map
This Journey map helped highlight key drop-off points and usability challenges across the experience.
I designed a solution that integrates discovery, exploration, and planning into one cohesive experience.
The following key features demonstrate how this experience works in practice.
Discovery Feed
Users browse location cards to discover places worth visiting.
Location Details
Each Location page provides clear information, ratings, images, and the ability to save.
Interactive Map
Users explore nearby locations through map pins and quickly access location details.
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Save Feature
Users can save locations from multiple entry points in the app for future planning.
This design improves the travel discovery experience by:
• Improving discovery of meaningful travel locations
• Reducing friction between discovery and planning
• Creating a more engaging exploration experience
Key Learnings:
• Mapping user journeys helps identify usability friction early
• Building consistent component systems improves scalability and design efficiency
• Balancing exploration with clarity is critical in discovery-focused products
Future Improvements:
•Conduct usability testing to validate navigation and discovery flows
• Explore personalization features to surface more relevant locations
• Refine filtering and categorization for easier browsing
This project strengthened my ability to design user-centered solutions while balancing exploration, usability, and clarity.
